Google, Facebook and many others now use a range of factors to assess the relevance of the results and commercial suggestions they present to you. Sometimes this may be beneficial, but ultimately, are we all being pidgeon holed, ‘filtered’ and ‘bubbled’? Eli Pariser explains the filter bubble concept and calls on the main providers to change how they do business…
We´ve all heard all the talk: “Google is King! You need to get your site to the top of Google”. So, how do you go about ensuring your newly designed site is seen ahead of your competitors in the Google listings? Well, Search Engine Optimisation is how you do it, stupid! Sorry. Did I just call you stupid? Actually, that… (more…)
As you may know, I´m currently working to push this web site up the Google rankings. As explained in this article, I´d been so busy with client work that I´d neglected my own site and its ranking in the search engines. This article describes how we began the process of moving our site up the rankings. Security By Obscurity! We… (more…)