Are you living in a ‘Filter Bubble?’


Google, Facebook and many others now use a range of factors to assess the relevance of the results and commercial suggestions they present to you. Sometimes this may be beneficial, but ultimately, are we all being pidgeon holed, ‘filtered’ and ‘bubbled’? Eli Pariser explains the filter bubble concept and calls on the main providers to change how they do business…

Does Search Engine Optimisation Actually Work?


We´ve all heard all the talk: “Google is King! You need to get your site to the top of Google”. So, how do you go about ensuring your newly designed site is seen ahead of your competitors in the Google listings? Well, Search Engine Optimisation is how you do it, stupid! Sorry. Did I just [...]

How we Are Climbing The Google Rankings


As you may know, I´m currently working to push this web site up the Google rankings. As explained in this article, I´d been so busy with client work that I´d neglected my own site and its ranking in the search engines. This article describes how we began the process of moving our site up the [...]

Search Engine Optimisation Knowledge is a valuable commodity

I was invited to sit in on a Belfast eCommerce and Search Engine Optimisation seminar, looking at the recent developments in eCommerce systems and Search Engine Optimisation techniques.  The seminar was delivered by a local guy who really knew his stuff, put it across really well and showed great examples of where he had put theory into practice. He covered topics [...]