Internet Marketing Articles

Use of smartphones to access web increases in the UK

smartphone-access-to-internet

Ofcom, the UK telecoms regulator, has reported that a third of UK adults are now regularly using smartphones to access the Internet and Social Media services. The most visited web site to be accessed by handheld devices was Facebook.  Some 43 million hours were spent on it, via smartphones in December 2010. “Addicted” The report said that 58% of adult… (more…)

Don’t put all your internet marketing eggs in one basket

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This is a cautionary tale of why you shouldn’t rely solely on one method of Internet Marketing. How a business page was removed from Facebook because of false allegations by an unkown party

Why asking your customer what they want is so important

customer-survey

A few years ago I was involved with a client  for whom we had built  a web site tool to help them survey customer preferences in product packaging.  They used the web tool to build an online survey panel and then to present various packaging options for approval. In one survey, the client´s plan was to use their web tool to… (more…)