Ofcom, the UK telecoms regulator, has reported that a third of UK adults are now regularly using smartphones to access the Internet and Social Media services.
The most visited web site to be accessed by handheld devices was Facebook. Some 43 million hours were spent on it, via smartphones in December 2010.
“Addicted”
The report said that 58% of adult males owned a smartphone compared to 42% of females. Among teenagers the trend was reversed with 52% of girls using smartphones against 48% of boys.
And the trend for using smartphones to access the web is likely to keep increasing as 37% of adults and 60% of teenagers described themselves as “addicted” to their smartphone!
With the Apple iPhone, Blackberry and Android based devices leading the way, UK internet browsing is set to significantly move away from the computer desktop to the handheld device very rapidly.
Make your site Smartphone friendly
Many web sites where built before the arrival of smartphones. Perhaps its time to look at your site to see if it needs a make over to being smartphone friendly?
Contact us if you think your site could do with a smartphone makeover.